2026年のウェブデザイントレンド

This year's best websites favour immersion and readability over decoration. Five patterns stand out.

1. Scroll-driven video

Instead of autoplaying, the scene advances as you scroll, so visitors control the pace and watch to the end. For the very first screen, a full-bleed background photo or a quiet looping background video still sets the mood instantly.

2. Big, light typography

Short lines set large in light weights read almost like imagery. The shorter the line, the better.

3. White space and hairlines

Fewer boxes and shadows, more space and 1px dividers. Content feels more premium.

4. Staggered reveals

Headline, copy and button appearing 100ms apart adds polish without distraction.

5. Mobile first

Full-screen menus, thumb-friendly buttons and swipeable rows are now the default.